Purpose-driven business owners often think they have to wait until their business is hugely profitable before they can make a positive impact on the causes they care about, but that’s not necessarily true.
When you eat tasty food, there are two factors that make the experience pleasurable. First, there is the sensation of eating the food. The second factor is the actual macronutrient makeup of the food — the blend of proteins, fats, and carbohydrates that it contains. In the case of junk food, food manufacturers are looking for a perfect combination of salt, sugar, and fat that excites your brain and gets you coming back for more.