Making Hydration Easier - An Interview with Vidrate's Nick Hird
Hydration is key, people! But some people find it difficult to consume more than 2 litres a day. That's why Nick Hird created Vidrate. We sat down with him this week to discuss his business and his goals for 2020!
Tell us a little about yourself, what you do, and your company, Vidrate.
My name is Nick Hird, a 30-year-old from Keighley, West Yorkshire. I have a life long passion for health and wellness, playing competitive sport for most of my life and spent over 10 years as a part-time, globally published fitness model.
ViDrate was created by myself and co-founder Rob Bennett after spending almost 10 years collectively in the drinks industry. ViDrate is the first enhanced hydration product of it's kind, with added vitamins (C and B12), zero sugar and naturally coloured, flavoured and sweetened, without preservatives.
What inspired you to create Vidrate and why do you think it is important?
Delivering various hydration talks so students, professional athletes, the military, fire service and many more - one thing was very clear. People simply do not hydrate enough, a recent UK study of 30,000 people found that under 1% drink the recommended 6-8 glasses of water per day! The main reason seeming to be "lack of taste".
All products we came across in the market either contained sugar or were filled with lots of artificials (mainly sweeteners). Worse still, drinks in the market had unnecessary amounts of plastic and are made up largely of water (which is free and readily available almost everywhere now!)
Using over 99% less plastic than an average 500ml ready to drink a bottle of water and significantly reducing CO2 emissions.
How does Vidrate work?
ViDrate comes in a small, lightweight convenient stick pack sachet. It is poured into a reusable bottle, shaken briefly and consumed.
What have been your biggest challenges so far, and how have you overcome them?
One of our biggest challenges was the product’s mixability. We wanted to keep the product natural so briefed the factory to avoid using anti-caking agents or similar. The oils in the natural colours/flavours caused the powder to clump/bind and meant it took a little longer than we wanted to dissolve. We sourced a new factory (another UK based company) and worked for almost 12 months to develop the product to where it needed to be (turning down dozens of samples in the process!).
What are your goals for 2020?
Our 2020 goals are to increase the number of stores/customers we are available in with our current partners. Massively increase our online presence and expand our "monthly subscription" offering. Launch a "worlds first" vending machine (currently in testing!) And to do what we love best, educating as many people as possible on the amazing benefits of our product!
And, final question, would you rather win an Olympic Medal, an Academy Award or the Nobel Peace Prize? And what would you win it for?
I would love to win an Olympic Medal, I love the mental and physical discipline required by Olympic athletes. I would say the high jump. For no other reason than I was not blessed with height as an asset and it would be great to see somebody vertically challenged like myself beat those taller than I!
Thanks so much to Nick for joining us for an interview. Vidrate sounds like it will definitely help with our festive hangovers! This is our last Healthy Talk of the year so see you in 2020! Have a great Christmas and a Happy New Year!