Kriticalmass helps Healthy Nibbles Champion Healthy Snacks

August 17, 2015

Last week, Healthy Nibbles launched a crowd-support project on kriticalmass. Since the launch we have been asked many questions about kriticalmass, what crowd-support is and how the project will benefit Healthy Nibbles. So, we thought it would be great to share a little more about what we are doing, and why we need your help. To see our project, take a look:

Who is kriticalmass?

kriticalmass is the web-based meeting place for crowd-support projects that want to make the world a better place… whether that’s easier, safer, fairer, healthier or just a little more fun. Their goal is to power good for everyone!

Unlike conventional crowd-funding platforms, kriticalmass realise that turning even the greatest idea into reality can be a daunting task. That’s why they’re here to help entrepreneurs, innovators and visionaries get the perfect mix of financing, in-kind sponsorship, support, advice, and exposure to make their projects a success, by connecting them with networks of committed Supporters and Sponsors

Even Supporters with a small wallet can make a difference by making in-kind contributions or volunteering their time and expertise to power good.

How does it work?

It all starts with a great idea that needs support to help it become a reality. Project Creators showcase their ideas on the kriticalmass website, telling their story, setting their support goals and offering great rewards. Individuals (Supporters) and organisations (Sponsors) love the idea, and rally in support of the project. This support can be any resource, expertise or skill Supporters and Sponsors have to offer, from funding to volunteering and promotion. The project reaches kriticalmass, support and rewards are exchanged, and that great idea comes to life.

So, how does this help Healthy Nibbles?

We’ve turned to kriticalmass to raise funds to invest and expand, with the sole aim of championing healthy snacks. We have several milestones for our campaign and if we successfully raise funds, we will be able to achieve:

- launch MyHealthyNibbles kids boxes; our contribution to tackling childhood obesity and helping encourage the next generation to make positive choices.

launch our student wellbeing ambassador programme

-  continue improving the MyHealthyNibbles box variety and distribution channels

-  launch next tranche of machines to a location near you!

If you would like to support Healthy Nibbles, please visit

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