80% of Parents Regularly Search for Low/No Sugar Products for their Family
Research by Netmums and Sugarwise reveals 80% of parents regularly search for low/no sugar products for their family, yet 30% of parents can’t find these products in-store.
The research, undertaken ahead of a Westminster Sugar Summit intended to tackle the need for, and steps being taken, to open up lower sugar choices for consumers, and particularly children, has also revealed parents have most trouble finding healthy lunchbox snacks, with 38% complaining they have trouble finding low sugar options in supermarkets.
Despite the lack of product availability, the Netmums/Sugarwise survey also revealed many parents would be willing to spend more on low sugar foods if they were available with 40% saying they would be happy to pay more for healthy option foods as long as the products taste good.
Manufacturers who specialise in producing lower sugar products are not being stocked around 80% of the time, despite all these manufacturers able to produce at a large-scale capacity.
Rend Platings, CEO and Founder of Sugarwise, said, “When I became a mum, I was shocked to find out my daughter was likely to live a shorter life than me, due to the excessive levels of sugar consumption. It’s no surprise consumption is so high when mums, and other shoppers, struggle to find lower sugar products on supermarket’s shelves....
“As the international certification authority for sugar claims, we know that lower sugar manufacturers are struggling to get stocked in the major supermarkets. We have certified over 400 lower sugar products, only a fraction of which have made it onto shelf – 80% of the time they are refused listings, with sugar normally not on the retailer’s agenda. This is incomprehensible to me. And it’s a huge missed opportunity for public health.”
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