The pressure to 'live your best life’ is omnichannel.

July 18, 2019

Modern life is scorched by two phenomena: overconsumption and a celebration of overdoing it. Consumers grow more impatient by the day, primed by the escalation of the on-demand economy (Amazon installed same-day delivery lockers at Coachella). They want it all, for less, right now. 

Expectations derived from this unforgiving economy have trickled down to workers. Workplaces celebrate employees who are on-demand themselves: ready to ‘deliver’ at any and every moment. This is especially true in cultures known for a religious-like zeal for work, leading to drastic measures. 

In May, the World Health Organization added occupational burnout to its International Classification of Diseases. 

To make matters worse, when (if) people put work aside, they spend an average of 2 hours and 16 minutes each day on social platforms. Scrolling and swiping through streams of content that normalise the perfectly fit, the 23-year-old entrepreneur, having fun all the time while zipping through their bucket list.  

The pressure to ‘live your best life’ is omnichannel. 

Consumers’ efforts to be on fire all the time – personally and professionally – are causing many to burn through their mental and physical reserves. Amid a growing focus on wellbeing and an epidemic of exhaustion, individuals and employers are finally confronting their demanding lifestyles and unrealistic personal standards. This shift has compelled brands all over the world to wage a battle against burnout being the food industry one of the main sectors where change is taking place at a rapid pace.

Now, there’s a ton of talk about self-care in the wellness world. Almost too much, in fact, which can be both good and bad. The overabundance of crystals, bubble baths, and cosy socks on our Instagram feeds makes us think we need to buy more stuff and do more things in order to truly practice self-care.

But that’s not really what self-care is all about. Self-care, to us, means simply listening to your mind and body and giving yourself what you truly want. This could mean slowing down, eating well or simply skipping that party.

Self-care means not pushing yourself when your body is telling you to stop. Self-care is not doing things someone else wants you to do. Most of all, remember this: Self-care isn’t selfish. It’s essential for your health so you can be the best version of you.

Remember, our bodies are resilient. We can take control of the way we feel. And it’s never too late to make a change.

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