Traditional vending has long been associated with unhealthy products and over recent times has seen a backlash from work places and public locations demanding a healthier alternative. Healthy vending too, has come under scrutiny as ‘borderline’ healthy products have made their way into vending. So, what can you expect if you choose the healthy option? And can you have both options?
We’ve created a simple guide highlighting the questions you should be considering when choosing what type of vending service is right for you.
THE VENDING MACHINE
Vending companies offer multiple styles of machine, from very basic coin operated to facial recognition, slimline to large capacity vending machines. You need to consider:
CHOOSING THE RIGHT PRODUCT RANGE
When considering the product range you need to determine what dietary requirements you want to support and if there are any site specific requirements (e.g. nut free). You may also want to consider using a vending provider that is not tied to a specific brand or range of products. A traditional machine is likely to contain the usual range of confectionary, crisps and drinks.
Alternatively, a healthy vending machine will be able to provide solutions for all major allergens – gluten, dairy, nut, soy and wheat, whilst also providing a product range that supports mental and physical wellbeing, taking into consideration sugar, fat, additives and preservatives. You may also find products that are sustainable, organic and locally sourced, particularly if your vending provider has IWBI accreditation.
THE RIGHT PAYMENT OPTIONS
When choosing a vending service it is important to consider the payment options available for customers. These can range from cash only, to machines that support employee or member cards, contactless, chip and pin or loyalty and reward programmes.
A VENDING MACHINE WITH BENEFITS
In most scenarios traditional vending operators do not provide perks and benefits to the customer. However you may find a range of perks, particularly to support employee or member wellbeing when choosing a healthy vending service. Perks include nutritional newsletters, product sampling, vouchers, rewards and loyalty benefits.
TRADITIONAL VENDING v HEALTHY VENDING RESEARCH
Healthy Nibbles, who are an award-winning healthy vending solution, conducted research at a corporate site. A traditional vending machine sat alongside a healthy vending machine. Sales and interaction were monitored over a period of six months. During this time, the healthy vending machine out-sold the traditional vending machine 2:1. However, the healthy vending machine, as the newcomer to the site, did not affect the traditional vending machine’s sales – they remained stable throughout the six month period.
This suggests that a healthy vending machine supports the needs of customers who would typically not use a vending machine. In essence it attracts an entirely new group of customers.
If you would like to find out more about healthy vending, please contact Healthy Nibbles on 0333 123 8575 or firstname.lastname@example.org
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