KIND are all about providing nutritious snack bars that are so delicious, you'd think they were a naughty treat. KIND snacks are an easy way of eating more of the food groups that we don't get enough of today, and with high-quality and wholesome ingredients, they really have nailed snacking, guilt-free.
Tell us about KIND?
KIND was founded on the belief that you shouldn’t have to choose between delicious & nutritious. So we’ve brought both together, our bars are full of flavourful, high-quality, nutrient dense ingredients.
How did the business begin?
Daniel Lubetzky founded KIND in 2004 after becoming frustrated with his own snacking options. He vowed to create a snack that was both nutritious and delicious, and from there KIND, with a brand mission of not-only-for-profit®, was born.
How important is sustainability and impact to KIND?
KIND has recently announced that it seeks to become the first snack company to exclusively source its almonds from bee-friendly farmland across the globe by 2025. The announcement also comes as KIND signs up to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, targeting 100% recyclability, compostability, or reusability across all its plastic packaging by 2025.
How does the KIND team like to keep healthy?
The team is of a similar mindset when it comes to a healthy lifestyle. We approach wellness with a focus on healthy eating, movement & strengthening our mental health. We regularly connect as a group with virtual fitness classes & challenger, we each have a Headspace membership & of course an unlimited supply to healthy snacks!
Which one KIND snack would you recommend as a must-try?
Dark Chocolate Nuts & Sea Salt – the bestseller & everybody’s favourite.
Next time you're craving a bar of chocolate, reach for a KIND bar instead. With real, wholesome ingredients, you won't have to choose between nutritious or delicious. Featured in our snack boxes this month, go and give them a try for yourself!