Healthy Nibbles vending machines have a footfall reach of over 265m people annually. Real-time consumer purchasing behaviour delivers insights from both workplace-based consumers and fast-paced commuters on-the-go. Purchasing behaviour provides detailed insights into consumer needs and interests and is a more accurate indicator of consumer trends.

Data related to purchasing behaviour can be deployed to determine:

• • • • Buying patterns (example, seasonal purchases or a preference for a particular product category);
      • How shoppers respond to promotional activities like product discounting or special offers;
      • How specific brands are performing within their respective categories;
      • A/B testing on product packing;
      • Category landscape for product innovation and development.