Data & Insight

Healthy Nibbles vending machines have a footfall reach of over 265m people annually. Real-time consumer purchasing behaviour delivers insights from both workplace-based consumers and fast-paced commuters on-the-go. Purchasing behaviour provides detailed insights into consumer needs and interests and is a more accurate indicator of consumer trends.

 

Data related to purchasing behaviour can be deployed to determine:

        • Buying patterns (example, seasonal purchases or a preference for a particular product category);
        • How shoppers respond to promotional activities like product discounting or special offers;
        • How specific brands are performing within their respective categories;
        • A/B testing on product packing;
        • Category landscape for product innovation and development.

 

Technology is best when it brings people together

- Matt Mullenweg

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