Our story

It makes us who we are

We're shaking things up for the future

The Healthy Nibbles story began when its Founder, Sara, was at her father’s hospital bedside. Hungry, at 3am, she found that the only food available was from a vending machine. A poster next to the machine warned her ominously that “diabetes and obesity kill.” But the machine oﬀered only the usual selection of crisps, chocolate bars and ﬁzzy drinks; there were no healthy choices. Frustrated by this juxtaposition, and alongside her personal wellness journey, Sara developed the concept of Healthy Nibbles. Today, she is leading the charge by bringing healthy out-of-home choices to UK oﬃces, travel hubs and letterboxes.

The need for Healthy Nibbles is clear and simple, yet urgent. Rising levels of obesity, diabetes and cardiovascular disease are placing signiﬁcant burdens on the UK economy. Businesses are losing 97m work days annually due to poor diet. The NHS is at breaking point. The time for preventative healthcare is now.

Healthy Nibbles are committed to enabling healthier choices, providing an opportunity for people to make positive lifestyle choices beginning with their health. Our goal is to help companies and organisations improve their culture, pioneer new workplace wellness ideas thereby increasing health, happiness and productivity.

As a business, Healthy Nibbles is built with strong foundations and robust principles. We are made up of a team of skilled people who have similar goals and ambitions, committed to building a sustainable business with purpose.

Founder and CEO of Healthy Nibbles, Sara Roberts, discussing employee wellbeing strategies.

Awards

Director of the Year Awards 2019 Finalist - Healthy Nibbles and Sara Roberts

Ernst & Young Entrepreneur of the Year 2019 Nominee - Healthy Nibbles

Midlothian & East Lothian Chamber of Commerce 2018 Winner - Healthy Nibbles

The Scottish Women's Award 2017 Winner - Healthy Nibbles and Sara Roberts

The Healthy Nibbles Philosophy

Our Products

We know the world of healthy snacking can be confusing, which is why Healthy Nibbles are committed to being transparent about our product range, ingredients, allergens and product health benefits.

To date we have listed over 400 healthy on-the-go snacking products, all free from hydrogenated fats, artificial colours, flavours, preservatives and sweeteners. We vet our product range against multiple national and international nutritional, allergen and sustainability standards.

The majority of producers are in alignment with our commitment to building sustainable business, either through their own B-Corp journey or through initiatives across minority owned businesses, supply chain management, environmental and waste goals or charitable support.

Our Values

Healthy Nibbles is a female-led business, committed to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

In 2020, we made a commitment to become B-Corp accredited, which we are in the process of securing this year. B-Corp businesses are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Together, we are working toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose.

Our Mission

The Healthy Nibbles mission is simple. We make healthier snacking options easy, increasing opportunities for positive behaviour change and directly combating the rising levels of obesity, diabetes and cardiovascular disease.

We believe that healthy choices for individuals and workplaces alike should be transparent, affordable and delicious. We are working to transform food purchase and consumption decisions, and contribute to optimal health and wellbeing across the nation.

We plan to make changes for the future, with the least negative impact on the planet, its people or animals through our supply chain, processes or systems.