Sugar Tax - It's Time To Seize The Moment

March 16, 2016

So Jamie won and the sugar tax is on its way.  

I am cautiously optimistic and believe the biggest impact will come from raising awareness of the dangers of sugar overall - because on its own it isn’t enough.

Credible industry figures suggested that a 10% tax will reduce average personal daily intake by 7.5 mL, less than a sip. Saying that, I do think that this will nudge some of those who have so far resisted making the sugar shift, to take action.

The fact that the majority of our sugar intake is squirrelled away in everyday convenience foods means that the offending everyday items will no doubt be back in the spotlight. Fruit juice sales are down. Consumers are already starting to make the small changes that can have such a big impact and I think this will continue.

However, we still have the access issue. The public is galvanised and primed for action and then, what? A corner shop with a sweetie counter that is ten times the size of the fruit and veg offering (because they are making a living and that’s what sells) or a vending machine stuffed with confectionery and crisps just when mid-morning munchies are calling and your defences are down or when your child needs the post-swim snack and it’s all there is.

The saddest fact of all  is that those that really need healthy food the most simply don’t get it easily, and that’s got to change.

So, let’s not rest on our laurels. Let’s seize the moment and make better choices, and help make others to do the same.

 

AMANDA HAMILTON





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