Sugar Overtakes Price As The Primary Concern For British Consumers

August 21, 2018

A recent study by the Food Standards Authority (FSA) has found that the quantity of sugar in products has overtaken the price of food in the consumer purchasing agenda for the first time. Sugar is now the biggest concern for consumers when comparing a buying product with sugar rising ‘more than any other concern’. In 2010 39% of consumers expressed worries about the amount of sugar in their food however by 2018 this figure has risen to 55%.


Given over half of the population are more worried about how much sugar is in their food then how many pounds it costs, we as a country are coming towards a watershed moment. What we put in our bodies is now more important to us than saving a few pounds here and there. There are reasons for this, the information now available to us about how sugar affects our bodies has brought the nation’s sugar consumption into light. Sugar can lead to diabetes, insulin spikes and hunger pangs, issues with dental hygiene, increased weight loss, obesity, and many more physical and mental health conditions, so it is no surprise that in 2018 consumers have seen it as their main concern when buying food.


Furthermore, the UK Government announced the introduction of a sugar tax in 2016, officially called the "Soft Drinks Industry Levy", and have implemented it across the country as of April this year. Drinks manufacturers are taxed according to the volume of sugar-sweetened beverages they produce or import so as to reduce the incentives and profits associated with sugary fizzy drinks. Although the tax is arguably a good start, it has faced criticism with many, including Professor Robert Lustig of the University of California School of Medicine, feeling that the policy may not go far enough. Stating "juice should be taxed the same way as soda because from a metabolic standpoint juice is the same as soda". High-sugar; juices, chocolate bars, sweets, and carbonated drinks are clearly a concern to both people and legislature in the UK, and we at Healthy Nibbles feel it is important that something is finally being done to combat this particular area of the UK food and drinks market.

That being said, sugar alone is not the only cause of many of these illnesses. Balancing the intake of simple carbohydrates and fats are crucial to maintaining a healthy diet and lifestyle. The study by the FSA is interesting and proves the principles our business is founded on, that cheap ‘junk’ food is not the answer for people and that providing equally convenient but healthy alternatives is the way individuals can improve their overall health. At Healthy Nibbles, we offer a large range of subscription snack boxes as well as white label solutions to businesses and individuals alike. Yet our main vision for tackling the issue of junk food are our vending solutions – aimed to provide convenient, healthy choices, 24/7 across business and public areas of the UK. For more information click this link.



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