Data and Insight
The footfall reach of our vending machines is over 265m annually. Each of those machines is capable of delivering significant purchasing insights for brand owners, media buyers and investors. Using location data, time of day and known demographics we can provide you with insight into purchasing habits. For example:
• Evidence rate of sale for new brands
• Purchasing behaviour in student locations
• Seasonal buying patterns
• Test promotional strategies such as discounting and special offers
• A/B test product packaging
• Investigate category landscape for product innovation and development
To find out more about what Healthy Nibbles data insights can do for you contact sara@healthynibbles.co.uk